What began as a CNY 2025 festive pitch soon grew into a creative journey with ResMed, a global medical equipment client acquired from Hong Kong and China. The challenge was to brainstorm and illustrate 12 Chinese zodiacs design using brand elements and color palettes. After winning the pitch, the zodiacs were transformed into key visuals and brought to life in collaboration with a motion designer. The campaign’s success delighted the client, leading to an extended partnership with a website project.