Paragon

China’s premier luxury shopping destination,
with a flagship presence in Singapore.

As part of a paid retainer account, I developed minimalist yet elegant visual assets for XHS and WeChat, aligning with Paragon’s premium brand identity. The work spanned across social media and digital platforms, delivering a cohesive luxury aesthetic tailored to resonate with Singaporean audiences while maintaining the sophistication expected by Paragon’s clientele in China.